The Situation
The Tomato Stall wanted to provide their Business-to-Business customers with an easy-to-use online order app so their sales team didn’t get held up making repeated calls to all their existing customers reminding them to re-order when they should have been focusing on their primary role of developing new customer accounts.
The Lumico Response
After an initial period of consultation to agree the specification and functionality required, Lumico quickly got to work in early 2020 to build a free to use mobile app that would operate on both the iOS and Android platforms.
The app was to feature an easy-to-use user interface (UI) enabling The Tomato Stall customers to place their orders on-line, and a prompt function to remind them to place their order on their nominated date. Having placed their order, customers can also track the whereabouts of their delivery straight from the app.
In addition, the app incorporates a virtual shop window allowing The Tomato Store to showcase all its products, including new and seasonal lines, to the customer.
Behind the scenes, the app also incorporated an admin suite allowing The Tomato Stall team to feature and price products daily, and easily onboard new customers.
The Result & Benefits
The App was successfully published on the App Store and Google Play sites and was enthusiastically taken up by The Tomato Stall’s customers.
For The Tomato Stall, this more modern customer experience means that their sales staff no longer have to make repetitive phone calls to existing customers to chase up orders. So, freeing up their time to concentrate on their primary role of contacting new customer prospects to generate new sales opportunities.
Whilst for The Tomato Stall customers, they now have an easy and convenient way to place their orders. And even get a reminder, should they forget! They can also see the status of their order in real time, making it much easier to schedule and plan for deliveries.
In addition, they can also discover new sales opportunities using new products showcased on the app, they had not previously been aware of.
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